La Colección by Fiesta Americana is teaming up with The Guestbook with their new “La Colección Cash Back” program to provide its international clientele another reason to book directly on their newly launched website.

The Guestbook, the world’s largest rewards program for independent and boutique hotels, and Fuel, the premier software provider and digital agency for the hotel industry, have partnered to release a new white paper addressing the economic challenges facing hoteliers in the coming months and how to weather them. Titled “Navigating Troubled Times,” the informational white paper explores key strategies that hotels can use to stay focused on what matters and avoid common pitfalls during strained economic periods.

The free webinar, scheduled to take place February 25, at 11 a.m. ET, will identify ways to leverage existing and future data points to improve the guest experience and yield greater results for operators. The Guestbook, alongside experts from partners StayNTouch and Nuvola, will address multiple topics, including:

LOS ANGELES – Rewards program for independent and boutique hotels, The Guestbook, announces the release of a new white paper, entitled “Metasearch, What to Know Before You Bid.“ This enlightening new white paper examines the many ways independent hotels are turning to new search tools to improve direct bookings and conversion rates, examining the rise of metasearch and how hotels can use it to their advantage.

The Guestbook is a cash back rewards program that delivers excellent savings on stays at over 700 partnering hotels. All it takes is an email address or Facebook account to become a member of the Guestbook and start booking dream vacations while also earning cash rewards.

Los Angeles – The Guestbook, the world’s largest rewards program for independent & boutique hotels, is stepping up its expansion into the Asia Pacific and Australia hotel markets, beginning with the appointment of Peter Ollerton to Director of Sales, APAC.

The Guestbook, the world’s largest rewards program for independent and boutique hotels, presented a donation to the Caribbean Travel Marketplace and Bahamas Relief Effort Fund last week, during a special ceremony at the opening of Caribbean Marketplace 2020. In addition to the direct contribution, The Guestbook also worked alongside Bay Gardens Resort in the development of a special charitable program following Hurricane Dorian that created widespread damage to the island nation in September 2019. The program allowed Guestbook members and Bay Gardens guests to donate their Guestbook Cash Back Rewards to the hurricane relief fund.

The Guestbook, the world’s largest rewards program for independent and boutique hotels, today announces the appointment of two new members to its growing sales team, as part of a continuing expansion initiative. The company’s new hires include Bee Dahl, who has been tapped as Director of Sales, and Amy Devlaliwalla, who has been appointed as Director of Business Development.

The Guestbook, the world’s largest rewards program for independent and boutique hotels, today announces that the company’s CEO and founder, James Gancos was selected by Hospitality Sales & Marketing Association International (HSMAI) to participate in a panel of hotel industry thought leaders at its 2020 Marketing Strategy Conference, taking place next week in New York.

Travellers who enjoy staying at boutique hotels are not defined by age or even income, as much as they are by expectation and attitude. That is one of the key findings in a new report that breaks down the specific booking and travel behaviours of millennial and baby boomer travellers within this fast developing sector.

The Guestbook, a rewards program for independent and boutique hotels, releases a new white paper entitled “Understanding Boutique Aficionados.” This white paper breaks down the specific booking and travel behaviors shared by two distinct segments of experiential travelers and reveals insights collected through a national research study, which surveyed 1,031 Americans over the age of 25 with a household income above $75,000.

As experiential travel continues to grow in popularity, competition between hoteliers to offer more unique experiences is intensifying. Millennials now consist of roughly 26 percent of the U.S. population and are on track to control between $19 trillion and $24 trillion of the global economy by 2020. At the same time, the Baby Boomer generation is transitioning into retirement, bringing with them a strong desire for experiential travel. Due to their size and buying power, The Guestbook’s report takes a deep dive into both of these segments of travelers to highlight specific insights into their preferences and behaviors.

As a child, I remember family road trips where we would drive for what seemed like an eternity (“Are we there yet?”) before reaching our destination.‍ And, whether we were going to be spending our vacation on a sunny, sandy beach or visiting some distant aunt who smelled like a perfume factory accident, chances were, once we arrived, we would be greeted by a big, bland chain hotel.

Booking with a large hotel chain might be tempting if you have a chance to earn rewards or free nights through the hotel’s loyalty program. But smaller independent hotels can also offer rewards and other incentives to woo summer travelers.

Hotels that offer relevant guest rewards see a meaningful lift in RevPAR & market share that flows to the bottom line. Most hoteliers believe this to be true in the long term but may have doubts about the short term. These doubts are unfounded both mathematically and in practice using industry leaders as proxies. Luckily, it’s easier than ever to implement a guest rewards component to your revenue strategy thanks to factors such as technology advancement, the evolution of the software as a service business (SaaS) business model, and a clearly established customer preference of what matters most.