LAS VEGAS, January 12, 2026 — The Guestbook, a leading provider of hotel loyalty and direct booking technology, is proud to share its latest recognition from HotelTechReport.com, earning 1st place in Loyalty Program Software for Independent Hotels and 2nd place for Direct Booking Tools.

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Each year, more than 2.5 million hotel industry professionals rely on HotelTechReport.com to guide their technology purchasing decisions. The HotelTechAwards recognize top-performing hotel software across all categories using a combination of verified customer reviews and proprietary data signals, including integration capabilities, organizational stability, market presence, partner ecosystem strength, and quality of customer support.

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“The ranking process is simple, transparent, and unbiased--judging is based on time tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that The Guestbook users decided the #1 Loyalty Program Software and #2 Direct Booking Tool awards,” said Hotel Tech Report CEO, Jordan Hollander.

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Founded in 2014, The Guestbook has grown into a global platform supporting 850+ distinctive hotels across 78 countries. Its innovative approach to loyalty and direct booking empowers hotels to increase direct revenue while creating more rewarding experiences for guests.

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“Winning this recognition for the sixth year in a row is especially meaningful because it comes directly from the partners we serve,” said James Gancos, CEO of The Guestbook. “Their focus on exceptional guest experiences is at the heart of everything we do, and it moves us closer to our vision of a world where travelers search less and experience more. Together, we’re creating a more rewarding way to book, stay, and return.”

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This year’s HotelTechAwards evaluated more than 200 of the world’s leading hotel technology solutions. As the industry’s only fully data-driven awards platform, winners are determined by feedback from a global community of verified hotel technology users spanning over 120 countries, rather than a small panel of judges or popularity-based voting.

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About The Guestbook

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The Guestbook is the world’s leading cash back hotel loyalty program, rewarding travelers for booking direct with the best independent and boutique hotels in top destinations worldwide. With more than 4 million registered members and 850+ partner hotels and resorts across 78 countries, The Guestbook was founded on the belief that direct relationships between hoteliers and guests create greater value for everyone. HotelTechReport has recognized The Guestbook as the #1 Loyalty Program for Independent Hotels in 2026, 2025, 2024, 2023, 2022, and 2021, and the #2 Direct Booking Tool in 2026, 2025, 2024, 2023, and 2022. Learn more at The Guestbook.

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About Hotel Tech Report

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HotelTechReport is the global authority on hotel technology, trusted by more than 1.8 million software buyers each year. As the leading platform for hotel professionals, HotelTechReport delivers unbiased reviews, expert analysis, and data-driven insights to help hoteliers make smarter technology decisions. By connecting the hospitality industry with best-in-class software solutions, HotelTechReport helps drive innovation and operational excellence worldwide. Visitwww.hoteltechreport.com to explore the future of hotel technology.