LOS ANGELES – The Guestbook, the world’s largest rewards program for independent and boutique hotels, today announces the release of a new white paper, entitled “Understanding Boutique Aficionados.” This informative new white paper breaks down the specific booking and travel behaviors shared by two distinct segments of experiential travelers and reveals insights collected by The Guestbook through a national research study, which surveyed 1,031 Americans over the age of 25 with a household income above $75,000.

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As experiential travel continues to grow in popularity, competition between hoteliers to offer more unique experiences is intensifying. Millennials now consist of roughly 26 percent of the U.S. population and are on track to control between $19 trillion and $24 trillion of the global economy by 2020. At the same time, the Baby Boomer generation is transitioning into retirement, bringing with them a strong desire for experiential travel. Due to their size and buying power, The Guestbook’s report takes a deep dive into both of these segments of travelers to highlight specific insights into their preferences and behaviors.

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