The free webinar, scheduled to take place February 25, at 11 a.m. ET, will identify ways to leverage existing and future data points to improve the guest experience and yield greater results for operators. The Guestbook, alongside experts from partners StayNTouch and Nuvola, will address multiple topics, including:

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How to capture guest data prior to arrival and during their stays to activate guest personalization options

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How to simplify vital data to optimize back-of-house operations and elevate guest satisfaction

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How to leverage guest insights to improve your marketing results and increase net revenue

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“Independent hotels have access to all of the tools they need to compete with major hotel brands, but they may not know what to do with them,” said Jessica Powell, Vice President of Marketing at The Guestbook. “Independent and boutique hotels most often succeed at providing a unique, impactful guest experience, but they struggle with efficiency and simplifying operations due to their lack of support. Tune into our webinar taking place Feb. 25 to learn how to make use of the tools available to you to improve operations on all levels, while sticking to your greatest strengths.”