NEW YORK—TravelClick has entered into a new partnership with The Guestbook, an instant cash-back rewards program, to further increase direct bookings for TravelClick’s independent hotels.

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Whether hotel guests are currently earning loyalty discounts, perks or other benefits through existing book direct initiatives, The Guestbook provides additional cash-back options and encourage repeat visits. This partnership makes it even easier for TravelClick hotels to learn about and implement The Guestbook’s turn-key offering and tap into The Guestbook’s global network of more than 600 independent and boutique hotels, according to the companies.

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“The Guestbook partnership allows our hoteliers to participate in a high-value loyalty program and offer additional book-direct incentives to guests,” said Curtis Brewer, SVP, reservations and web solutions at TravelClick. “This comes following June’s launch of Reward and Redeem, TravelClick’s customizable points-based loyalty program ideal for larger groups, and provides another option for independent hoteliers looking to join a loyalty network.”

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