LOS ANGELES – The Guestbook announced the launch of its instant cash back booking program that rewards users with 5% cash back off the lowest hotel rates. As the hospitality industry’s first instant cash back rewards program, The Guestbook allows its users to book direct to their network of over 300 boutique and independent hotels around the world.

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Founded by veteran hotel operator, James Gancos, The Guestbook was created to provide users with an alternative to online travel websites, which actively discourage hotel-to-guest dialogue and charge large commissions. “Today’s business and leisure travelers want the best rates plus stay personalization, but that’s not possible by booking indirectly through online travel sites,” said Gancos, Founder and CEO of The Guestbook. “With The Guestbook, we’re reconnecting the traveler and the hotel through an instant gratification booking and rewards program that enhances the guest experience and drives loyalty.“

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