Case Study
Using loyalty to power lasting success
Basecamp Resorts
Basecamp Resorts, a premier hospitality brand headquartered in Canmore, Alberta, has been setting a new standard for mountain retreats since 2016. With thirteen exceptional properties across the awe-inspiring landscapes of Western Canada, Basecamp blends modern comfort with authentic alpine charm. Every stay is thoughtfully designed to create unforgettable experiences, inviting guests to connect with nature, adventure, and community in remarkable ways.
The Situation
In late 2023, Basecamp Resorts took a bold step forward by partnering with The Guestbook to launch the Explorer’s Club Loyalty Program. Designed to strengthen brand loyalty, this innovative initiative goes beyond standard rewards. Guests enjoy cash back, exclusive offers, and complimentary upgrades, creating a sense of belonging that transforms each visit into a memorable journey.
The Results
15.9X
CAD $361
494% Covered
CAD $2.4M
6,734
Within just nine months, the partnership has proven to be a true game changer, generating over CAD $2.4 million in room revenue and driving more than 4,900 room nights booked. This remarkable performance underscores the power of the loyalty program compared to traditional commission-based platforms, delivering an exceptional return on investment. More than numbers, Basecamp Resorts is building something deeper: a community of loyal explorers who return not just for a stay, but for the unique experiences and meaningful rewards that only Basecamp can provide.
Our success stories
Oxford's hidden gem goes direct
Boasting Oxford’s largest guest rooms, this hotel is ideal for both nature and city lovers. Set in a leafy residential neighborhood just a short walk from the city center, it’s perfectly located for business and leisure, with shopping, museums, and the River Thames nearby.
Enduring elegance, measurable success
Located in Midtown Manhattan, Lotte New York Palace is an iconic luxury hotel celebrated for its timeless elegance, exceptional service, and refined guest experience. Since partnering with The Guestbook in 2016, the property has seamlessly integrated loyalty rewards.
